M. Seth Jones

Key art and creative retouching facilitator

delivering tailored, real-time training to a diverse range of advertising, design and higher education organisations worldwide. Working directly with companies, I provide expert tuition in the fields of key art finishing, photo compositing, creative retouching and AI powered pre-vizualisation.


"Seth demonstrated the deepest knowledge and understanding of Photoshop and digital image editing that I have yet encountered in a colleague"

Mark Galer

Adobe and Sony α Ambassador

Essential Skills series author


I have designed and facilitated over 2000 tailored blended sessions to more than 1000 learners from 35 different countries since 2008. Across both enterprise and higher education, I've used advanced program and course level pedagogical design practices to deliver strategic learning outcomes for the likes of BBC Studios, Ogilvy Australia, RMIT University, Adelaide University, Australian Centre for Photography, ABC Australia, Røde Microphones, The Monkeys, The Royals and Carnival Studio.

With expert knowledge in AI image making tools and techniques, I have a keen interest in developing unique use cases for artists, designers, makers and creative teams to incorporate AI tools such as Stable Diffusion into their production workflows for pre-vizualisation, rapid ideation and creative problem solving. A curious and passionate observer, I specialise in delivering student-centric workshops that utilise Visual Thinking Strategies to increase learner engagement, encourage shared sense making and help learners create, collaborate and communicate more effectively.

Contact

If your organisation is looking for specialist advice or tuition in the fields of key art finishing, photo compositing, creative retouching or implementing Stable Diffusion into your workflow, you can connect with me on LinkedIn, or get in touch via email.

Current experience

Freelance

Creative Artworker and Retoucher

2002 - Present

Clients include: Disney+, Sony Pictures, Adidas, Toyota, Lionsgate, IFC Films, Audi, Rolex Mentor & Arts Initiative, Schwarzkopf, Honda, McLaren, Guess, Akcelo, Gemba Group, ASOS, TRP Agency, DSF, Carnival Studio, Curzon Film, Tourism Australia, Transmission Films, Velvet Pictures, Elle Magazine, GQ Australia, Goulburn Valley, Masterfoods, Wrangler, EVO Hair, Ceremonia, Mash Design, asap Skin Products, Emily Abay, Rachel Freire, Nathan Gallagher, Lara Jade, Hannah Khymych, Andrew Babarczy, Nat Lanyon, Adrian Mesko, Zac Stone, Amber Toms.

  • Providing end-to-end finished key artworking, creative retouching, digital illustration and photographic compositing for static and digital OOH campaigns and streaming and theatrical key art media.


Freelance

Creative Artworking and Retouching Facilitator

2008 - Present

Clients include: Ogilvy Australia, BBC Studios, The Monkeys, The Royals, ABC Australia, Carnival Studio, Røde Microphones, MYER, Studio One20, Hips & Curves, Larsen&Talbert, Madara Cosmetics, asap Skin Products, Jan Wischermann, and Snapcomm Fotográfico.

  • Applying expert finished art knowledge and creative retouching skills to design and deliver face-to-face and remote lectures, seminars and instructional materials in line with the strategic direction of organisations production goals.
  • Using specialist knowledge in AI image making tools to help organisations incorporate Stable Diffusion into their production workflows for rapid ideation and creative problem solving using both txt2img and img2img alongside training custom models.

Past experience

University of Adelaide

Digital Photomedia Lecturer and Facilitator

2019 - 20

  • Developed and facilitated face-to-face workshops and online instructional materials for effective learning outcomes for Bachelor of Photography program.
  • Assessed student work, graded achievement criteria and provided feedback on results.


RMIT University

Digital Photomedia Lecturer and Facilitator

2010 - 11, 2015

  • Designed and facilitated the 78 hour, 26 week core Imaging Technologies program to more than 100 Bachelor of Photography students.
  • Applied pedagogical expertise to program, course and activity educational design to initiate and develop a new online component of the course.
  • Maintained knowledge and examples of current online and blended pedagogies used across the University, including successes and failures and evaluations of usage.
  • Provided advice to academics on learning technology resource development projects, including managing expectations about project scope, timelines and potential outcomes.


Australian Centre for Photography

Digital Photomedia Lecturer and Facilitator

2013 - 14

  • Created and delivered a series of 48 hour, 16 week workshops and seminars on advanced photographic post-processing and post-visualisation.


Photography Studies College

Digital Photomedia Learning Designer

2014

  • Designed a 39-hour, 13 week core Tier 3 and Tier 5 subject guide for the Bachelor of Photography program.


City Desktop Training

Creative Artworking Lecturer and Facilitator

2012 - 13

  • Delivered intensive, hands-on workshops on advanced, intermediate and foundation photographic post-processing and post-visualisation.


Fearless Media

Creative Artworking Lecturer and Facilitator

2010 - 11

  • Provided advanced, intermediate and foundation Adobe Creative Cloud suite application techniques to corporate clients.

Education

University of South Australia

Bachelor of Visual Arts, Photography

1998 - 01

Skills

Adobe Photoshop

Expert / 22 years

Adobe Illustrator

Expert / 21 years

Adobe Lightroom

Expert / 14 years

Phase One Capture One

Expert / 13 years

Adobe Premiere Pro

Expert / 12 years

Adobe After Effects

Expert / 12 years

Adobe InDesign

Expert / 12 years

Blackboard Learn

Advanced / 11 years

Adobe Animate

Advanced / 10 years

Procreate

Advanced / 10 years

Blackboard Collaborate

Advanced / 7 years

Adobe Portfolio

Advanced / 4 years

Adobe XD

Advanced / 4 years

Moodle

Advanced / 3 years

Stable Diffusion

Advanced / 5 months

Selected work

BBC Studios

Video Training and Workshops

47 videos / 32 hours / 8 workshops

BBC Studios broadcasts 11 international channels, including BBC AMERICA and BBC Canada. Their creative team oversees the production art of numerous global media properties. Their work is seen across multiple platforms by millions of people. I designed and facilitated a 32 hour video training program for their production artists to ensure the highest standard of finished output.


RMIT University

Blended Facilitation and Assessment

32 tutorials / 96 hours / 28 webinars / 7 assessments

Founded in 1887 and ranked 16th in the world for art and design, RMIT is the leading art and design school in the Southern Hemisphere. I designed and facilitated the 78 hour, 26 week core Imaging Technologies program across two separate cohorts to more than 100 students, including instigating and developing an all new online component of the course.


Ogilvy Australia

Standalone Workshops and Webinars

6 sessions / 8 hours / 1 ebook

Ogilvy Worldwide is one of the largest marketing communications networks in the world, currently employing over 10,000 people across 450 international offices and 120 countries. Founded in 1977, Ogilvy Australia's clients include IBM, Coca-Cola, KFC and American Express. I was hired to design and and facilitate eight hours of training to senior Creative Directors.


University of Adelaide

Face-to-face Facilitation and Assessment

39 tutorials / 195 hours / 9 assessments

Established in 1874, the University of Adelaide is the third-oldest university in Australia, and is a member of the Group of Eight, comprised of Australia's leading research-intensive universities. Across three separate cohorts, I designed and facilitated 195 hours of face-to-face workshops and tutorials, to ensure successful learning outcomes for first and second year students of the Bachelor of Photography program.


The Royals

Screencast and Video Training

16 screencasts / 24 hours / 6 walkthroughs

The Royals are an agency fuelled by passion and curiosity, propelled by thinkers and tinkerers, creatives and coders, hustlers and hackers. Their clients include Mercedes-Benz, the National Gallery of Victoria, Spotify and Coopers Brewery. I was called on to design and facilitate 24 hours of pre-recorded and real-time video and screencast training for their finished art team.


The Monkeys

Screencast and Webinar Training

8 screencasts / 18 hours / 12 walkthroughs

Founded in 2006, The Monkeys is a creative agency based in Sydney, Australia, working at the intersection of advertising, entertainment and technology. I was brought on to design and facilitate an 18 hour real time, screencast walkthrough training program for a dozen designers, artists and senior creative directors.


Røde Microphones

Screencast and Video Training

18 videos / 12 hours / 8 screencasts

Founded in 1967, Røde is a world leading audio technology company that designs and manufactures audio and recording hardware and software across consumer, prosumer and professional markets. I was hired to design and facilitate 12 hours of real time screencast and video training for their graphic design team.


Carnival Studio

Screencast and Video Training

51 videos / 32 hours / 12 walkthroughs

Established in 2002, Carnival Studio is a boutique graphic design company specialising in developing key art, branding and immersive marketing campaigns for film, television and home entertainment clients. I designed and facilitated 32 hours of screencast and video training for their senior creative director, focusing on advanced retouching workflows to address the unique production goals of theatrical and streaming key art.


ABC Australia

Screencast and Video Training

56 videos / 26 hours / 8 walkthroughs

ABC Australia is Australia's international television service, delivering a mix of programs including news and current affairs, sport, comedies, drama, documentaries, education and award-winning children's programs. Their key art is seen by millions in 40 countries across the Asia-Pacific region. I designed and facilitated 26 hours of video training to help their senior graphic design team achieve higher standards of finished artwork.


Australian Centre for Photography

Face-to-face Facilitation

16 tutorials / 48 hours / 6 ebooks

Founded in 1973, the ACP is the leading Australian organisation dedicated to photography and new media. I designed and facilitated a series of 48 hour, 16 week workshops for their staff and students.


Photography Studies College

Program Design

13 tutorials / 39 hours / 3 assessments

Established in 1973, PSC is a multi award winning tertiary photography college located in Melbourne. I designed a 39 hour, 13 week core Tier 5 subject guide for the Bachelor of Photography program.


Studio One20

Standalone Workshops and Webinars

3 workshops / 24 hours / 3 ebooks

One20 is a content production company that specialises in the execution of photography, video, design, print and other complementary creative and production services. Based in Melbourne and Sydney One20 produces work for some of Australia's most loved brands such as AAMI, Bonds, BMW, Coke, KFC and Myer. I designed and facilitated 24 hours of training workshops to its production team.


asap Skin Products

Screencast and Video Training

28 videos / 16 hours / 8 walkthroughs

asap is Australia's number one cosmeceutical skin care range. I designed and facilitated 16 hours of training to their design and production team.


Madara Cosmetics

Video Training and Workshops

12 videos / 16 hours / 8 workshops

MADARA is a Latvian manufacturer of organic skin care products. I designed and facilitated 16 hours of training for their art directors.


Hips & Curves

Video Training and Workshops

12 videos / 24 hours / 12 workshops

Located in Southern California, Hips & Curves has been providing luxury plus size lingerie that celebrates the beauty and sensuality of fuller figures since 2000. I designed and facilitated a 24 hour training program for their senior art team.


Larsen&Talbert

Video Training and Workshops

12 videos / 12 hours / 6 workshops

Larsen&Talbert's unique brand of celebrity portraiture has featured in magazines such as Esquire, InStyle, Entertainment Weekly, Playboy and People. Their commercial clients include Bravo, Hallmark Channel, Fox Broadcasting, Disney, Turner Broadcasting and NBC Universal. I designed and facilitated 12 hours of workshops to their production team.


Jan Wischermann

Video Training and Workshops

28 videos / 36 hours / 18 workshops

Based in Düsseldorf, Jan Wischermann offers professional high-end retouching and is a post-production specialist, specialising in creative image processing of beauty, fashion and commercial productions. Across two distinct courses, separated by multiple years, I designed and facilitated 36 hours of training to Jan covering high-end beauty and portrait retouching, editorial aesthetics, lighting, colour grading and post-processing. Additionally, I designed multiple unique colour analysis and grading workflows for him to use in his work.

Past experience

University of Adelaide

Digital Photomedia Lecturer and Facilitator

2019 - 20

  • Developed and facilitated face-to-face workshops and online instructional materials for effective learning outcomes for Bachelor of Photography program.
  • Assessed student work, graded achievement criteria and provided feedback on results.


RMIT University

Digital Photomedia Lecturer and Facilitator

2010 - 11, 2015

  • Designed and facilitated the 78 hour, 26 week core Imaging Technologies program to more than 100 Bachelor of Photography students.
  • Applied pedagogical expertise to program, course and activity educational design to initiate and develop a new online component of the course.
  • Maintained knowledge and examples of current online and blended pedagogies used across the University, including successes and failures and evaluations of usage.
  • Provided advice to academics on learning technology resource development projects, including managing expectations about project scope, timelines and potential outcomes.


Australian Centre for Photography

Digital Photomedia Lecturer and Facilitator

2013 - 14

  • Created and delivered a series of 48 hour, 16 week workshops and seminars on advanced photographic post-processing and post-visualisation.


Photography Studies College

Digital Photomedia Learning Designer

2014

  • Designed a 39-hour, 13 week core Tier 3 and Tier 5 subject guide for the Bachelor of Photography program.


City Desktop Training

Creative Artworking Lecturer and Facilitator

2012 - 13

  • Delivered intensive, hands-on workshops on advanced, intermediate and foundation photographic post-processing and post-visualisation.


Fearless Media

Creative Artworking Lecturer and Facilitator

2010 - 11

  • Provided advanced, intermediate and foundation Adobe Creative Cloud suite application techniques to corporate clients.

Education

University of South Australia

Bachelor of Visual Arts, Photography

1998 - 01

Skills

Adobe Photoshop

Expert / 22 years

Adobe Illustrator

Expert / 21 years

Adobe Lightroom

Expert / 14 years

Phase One Capture One

Expert / 13 years

Adobe Premiere Pro

Expert / 12 years

Adobe After Effects

Expert / 12 years

Adobe InDesign

Expert / 12 years

Blackboard Learn

Advanced / 11 years

Adobe Animate

Advanced / 10 years

Procreate

Advanced / 10 years

Blackboard Collaborate

Advanced / 7 years

Adobe Portfolio

Advanced / 4 years

Adobe XD

Advanced / 4 years

Moodle

Advanced / 3 years

Stable Diffusion

Advanced / 5 months